This art work is by Lauren Baker, which is part of Women Empowered exhibition at sketch.
It’s a black heart booming when someone approches it.
I keep on asking myself what makes my heart booming, what really interests me in my life. And after many years studying communication, I know that I love advertising and brand management. That’s what inspires me and what I’m good at.
So this 1st of August, I’m changing the subject of my project.

“Whosoever desires constant success must change his conduct with the times” Niccolò Dei Machiavelli

Art with Lee Bul

Today I went to see an art exhibition in Hayward Gallery.
The artist is Lee bul, and her attraction lies in her ability to bring together diverse themes, at once traditional, contemporary, provocative and timeless.
I got very inspired by this exhibition and especially about this art work Via Negativa II

Via Negativa II :
French philosopher Jacques Lacan once posited the idea that a paramount phase in human development involves the constant confrontation between the self and one’s own reflection. Known simply as the mirror stage, the symbolic experience finds its rooted in the creation of the self and in the formation of the ego; in the mirror, we are at once divided into self-conscious creatures, autonomous beings, and passive observers.
It is in this dialectic that Lee Bul finds the inspiration for Via Negativa II.

For Via Negativa II, Bul crafted an elaborate, immersive amalgamation of mirrors and metals at Lehmann Maupin which forces the viewer into direct conflict with her or his own perspectives, and echoes both the promises and fallibilities of technology. Perfect and imperfect, at once whole and fragmented, Bul hijacks the zeitgeist to create a sculptural commentary on technologies that are at once as objective as they are subjectively experienced.

Summer 2018

During this study period, with the tutorials, but also with a lot of reflexion…

Our project can CHANGE.
I think that change is very important, because since the beginning of this course we aren’t really sure of what inspires us totally.
I always knew that my project would be around advertising and art, but now (26th July 2018), I’ve decided to let myself more into the world of art and I decided this would be my main subject. Art is an enormous world, so I decided to focus on Interactive Art.


Why link art & advertising ?

The relationship between art and advertising has often been a complicated and tense affair.

Art is a medium of expression. More than one artist has described painting as a way of speaking, language without the words. Many works of art present a new perspective, sometimes making sharp insights about society.
Advertising is also a visual means of conveying a message, though it is much more specific. The only message advertising really tries to get across is: “Buy this product!” Advertisements attempt to persuade the viewer to action, one that is solely centered on commerce.
We may be inclined to think art and advertising are opposed to each other, that they stand for completely different things. While this may be true at times, their relationship is much more complicated than that. Art and advertising draw from each other in ways we may not always recognize.

Art may not always be advertising and advertising never truly art, but the lines between the two are often blurred with neither needing to be mutually exclusive. Both artists and advertisers are people interested in culture and the world they live in – reflecting these experiences in their creations.



A sort of brainstorming room (filled with everything that is linked to art), in advertising agencies.

How I came up with this idea-
1st step : Art + Brands partnerships
2nd step : Events, seminars around art
3rd step : The Art Room

The beginning of something new

Claudia, belgo italian, creative, open minded and full of interest for Art, Advertising & Fashion.

What I learned this past week (linked to my project) :

Art has the power to bring creative energy and cultural depth to brands.
In this world, all forms of art CO EXIST we could say.

What artists do that really gives value is surprise. They capture the imagination, they make you feel something.
If the brand is confident to go enough on that ride, the results can be extraordinary.