Evolution

How can we combine advertising and art in order to create a new type of advertising reducing insecurities in people ?

WHAT
BrandTist
Partnership between a brand + artist
The idea : A site (maybe also app) where you can see different works of artist and how they can design the world of brands in an artsy way, create sort of portofolios online, and then afterwards create adversting campaigns/ billboards/ movies/magazines/…
The artist can be a story teller and better tell the universe of something, of a brand.

WHY
Instead of having perfect photoshopped girls/boys, all fake, making people insecure, comparing their lifes,… This sort of advertising is polluting our streets and it’s making us think that we’re not good enough. For example, the perfect blond girl is wearing this t-shirt, but I have more shape than her, so it might not fit me (that’s what we think) but in the end everything is not real.

HOW
We always take ideas from the past.
So why don’t we go back to those artsy sketches ? (and adding even more art to it). I went to Yves Saint Laurent’s museum in Marrakech, Marroco and found it amazing, drawing on the walls. He’s first an artist than a designer we could say.
Artists are already been sollicited for the creations of clothes, partnerships,… So why not use their help for the communication/advertising as well ?

Change

This art work is by Lauren Baker, which is part of Women Empowered exhibition at sketch.
It’s a black heart booming when someone approches it.
I keep on asking myself what makes my heart booming, what really interests me in my life. And after many years studying communication, I know that I love advertising and brand management. That’s what inspires me and what I’m good at.
So this 1st of August, I’m changing the subject of my project.

“Whosoever desires constant success must change his conduct with the times” Niccolò Dei Machiavelli